Top 5 Health and Fitness Apps in Bulgaria on Android for Q2 2025

In the second quarter of 2025, the Bulgarian Android market for health and fitness apps showcased notable trends. According to data from Sensor Tower, several applications experienced significant shifts in downloads, active users, and revenue.

iPulse: Heart Rate, BP Tracker saw a remarkable increase in weekly downloads, starting with 26 and peaking at 18.3K in mid-June. Active users mirrored this trend, growing from 63 to a substantial 17.4K by the end of the quarter. While revenue remained minimal, a slight uptick was noted in early June, reaching $28.

Step Counter - Pedometer maintained a steady download rate, averaging between 3K and 5.5K weekly. Active users fluctuated, starting at 24.9K and reaching 27.7K at the quarter's close, despite no revenue being generated.

еЗдраве demonstrated consistent performance, with downloads ranging from 2.4K to 6.5K. Active users increased from 39.1K to 60K by the end of June, maintaining strong user engagement without revenue generation.

Blood Pressure experienced a decline in downloads from 4.7K to 752. Active users followed a similar pattern, starting at 13.5K and decreasing to 10.5K, with no revenue reported during this period.

Dietary Calorie Counter showed a stable revenue stream, averaging around $400 weekly, peaking at $509 in early June. Downloads varied between 1.7K and 3.3K, while active users saw a slight decline from 19K to 15.7K.

These insights from Sensor Tower illustrate the dynamic nature of the health and fitness app market in Bulgaria, highlighting varying user engagement and financial performance across top applications.